In order to increase enthusiasm for the light rail’s introduction on to campus, I was asked to help with an ad campaign. This campaign needed to help showcase Uptown Charlotte’s many offerings while showing how the light rail would bridge the gap between there and campus. We created elevator wraps that were placed around campus and in the Dubois Center at UNC Charlotte Center City. I created the branding and helped with advertising.
The whole campaign was well received. The beautiful photography that wrapped the elevators were able to change the mundane to the remarkable upon entering.